Antonio Deruda is Senior Communications Manager of the PR company Medialab and strategic communication consultant for companies and organizations. He has worked for six years as media specialist at the US Embassy to Italy, where he had the tremendous opportunity to experience first-hand the birth of digital diplomacy. Before joining the embassy he worked as press officer at the National Agency for Inward Investments and as reporter at the leading business daily Il Sole 24 Ore. He started his career as research fellow at the United Nations in Geneva. Deruda has a degree in International Political Science and a post-graduate specialization in journalism. He speaks Italian, English, French and Spanish.