Download the Table of Contents in English [PDF]
“Digital Diplomacy, Foreign Policy and Social Media” (“Diplomazia Digitale, la politica estera e i social media”) is a brand new book written by Antonio Deruda, a journalist and communications professional who has worked for six years as a media specialist at the US Embassy to Italy.
Published by leading Italian publisher Apogeo/Feltrinelli on April 2012, the book focuses on the governments innovative use of social media in diplomacy to influence and engage the public opinion and achieve strategic goals in the framework of the new digital geopolitics.
Facebook pages of embassies with thousand of likes, international summit live-streamed on YouTube, blogs written by diplomats, Twitter accounts of Chiefs of State and ministers are samples of how governments are increasingly using the new digital tools to promote their interests abroad.
The use of social media to engage the public opinion is radically changing the traditional essence of diplomacy. An increasing number of Foreign Affairs ministers and diplomats worldwide is taking advantage of the web to establish a direct relationship with the foreign citizens who, thanks to the new technologies, are able to play a key role in the decision-making process and might become a powerful ally, or an overwhelming obstacle, in the relationships among nations.
Through a comprehensive analysis of case studies and communication techniques, the book offers the reader a unique overview of the online competition among nations to influence the international public opinion.
Table of contents in English is available for download.